Brands making changes to avoid racial stereotyping

Name: Brands making changes to avoid racial stereotyping
Uploaded: 2020-06-22T11:00:00Z
Duration: 4 min 6 s
Description: National brands like Aunt Jemima and Uncle Ben's have decided to change their names and logos due to racial stereotyping. Some think it's long overdue, while other think it's overreaction. Dwight Holcomb, a Fractional Chief Marketing Officer, discusses brand changes.

National brands like Aunt Jemima and Uncle Ben's have decided to change their names and logos due to racial stereotyping. Some think it's long overdue, while other think it's overreaction. Dwight Holcomb, a Fractional Chief Marketing Officer, discusses brand changes.

Posted June 22, 2020 9:45am CDT