Häagen-Dazs, General Mills team up for yogurt inspired by ice cream
Dessert for breakfast? Häagen-Dazs is introducing a new line of ice cream-inspired yogurt products.
The yogurt, called Cultured Crème, is said to be inspired by the rich taste and texture of ice cream.
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It will come in six flavors including vanilla, strawberry, coffee, lemon, blueberry and black cherry.
According to General Mills, a longer fermentation process results in a thick, creamy texture reminiscent of ice cream, and their blend of dairy cultures results in a smoother taste than the slightly sour taste of traditional yogurt.
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The company also says the yogurt will contain real fruit and fresh milk and cream, and won’t contain artificial flavors or colors from artificial sources.
Look for the product in stores by the end of the month for $1.99.