Crayola is bringing back these 8 retired colors
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Children of every race will have the chance to see themselves represented in their art thanks to Crayola's Colors of the World campaign.
Crayola said it is bringing back a collection of eight nostalgic fan-favorite retired crayon colors.
According to the popular crayon brand, the decision to unretire the colors for a limited time would increase the brand's available color palette and give a nod to the company's first iconic eight crayon box launched in 1903.
Crayola brings back 8 colors
What we know:
The colors making their return for a limited time are Dandelion, retired in 2017, Blizzard Blue, Magic Mint and Mulberry, retired in 2003, and Orange Red, Violet Blue, Lemon Yellow and Raw Umber, retired in 1990.
Over the years, the company has received an outpouring of fan requests to bring back some of their retired favorites, especially since Dandelion left the crayon box in 2017, according to Crayola.
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Crayola will also be introducing markers and colored pencil packs providing the 8-count retired crayon colors, along with activity kits and themed coloring books.
What they're saying:
"As a first in the history of Crayola, we could not be more excited to bring back this beloved Limited Edition color collection that will give kids even more opportunities to colorfully put their imagination into action," said Victoria Lozano, Crayola’s chief marketing officer. "Color has such a personal connection for kids of all ages. It plays a pivotal role in inspiring creativity, which is an integral catalyst for educational, emotional and cognitive growth."
Dandelion, and seven additional beloved retired crayon colors, return in Limited Edition packs hitting shelves this spring. (Credit: Crayola via PR Newswire)
She added: "At Crayola, we celebrate the enduring value of childhood creativity to help kids reach their full potential, and we look forward to seeing the Limited Edition colors inspire even more creative moments for our fans."
Where to find retired crayola crayon colors
All products will be available throughout 2025 at most national retailers this spring.
Box of limited-edition unretired crayons. (Credit: Crayola via PR Newswire)
Crayola said parents, teachers and kids can also expect additional Limited Edition Collection "surprises" throughout the year, especially during key seasonal moments such as back-to-school and holidays.