FILE - A drive-thru menu outside a McDonalds restaurant in Hercules, California, on Oct. 23, 2024. Photographer: David Paul Morris/Bloomberg via Getty Images
McDonald’s will have a new "McValue" offering in 2025, part of the chain’s ongoing effort to lure in cost-conscious customers.
The chain announced on Friday that it will introduce the new value platform beginning on Jan. 7 at restaurants across the U.S.
McValue will include the current $5 Meal Deal, which the company first introduced in June and later extended through December. The meal comes with a McDouble or McChicken sandwich, small fries, four-piece chicken nuggets and a small soda.
The chain said the $5 Meal Deal will continue "through next summer."
McValue will also include a Buy One, Add One for $1 offer on popular items, including breakfast foods like Sausage McMuffin, Sausage Biscuit, and Sausage Burrito, as well as the 6-piece Chicken McNuggets, Double Cheeseburger, McChicken, and small fries.
McDonald’s said the new platform will additionally offer "exclusive in-app offers, and local food and drink deals."
"We've worked closely with our franchisees to create a new platform that will let our customers define value on their own terms," Joe Erlinger, McDonald's USA president, said in a statement.
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McDonald's pledges $100M to rebuild trust after E. coli outbreak
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McDonald's E.Coli outbreak: What to know
A widespread E. coli outbreak has been linked to a McDonald’s product, according to the U.S. Centers for Disease Control and Prevention (CDC). LiveNOW's Carel Lajara spoke about the outbreak with Dr. Matthew Wise, Branch Chief of the CDC's Outbreak Response and Prevention Branch.
Meanwhile, McDonald’s said it will invest $100 million in bringing back customers to its restaurants after an outbreak of E. coli food poisoning tied to onions on its Quarter Pounder hamburgers.
The company said the investments include $65 million that will go directly to the hardest-hit franchises.
The U.S. Centers for Disease Control and Prevention said that slivered onions on the Quarter Pounders were the likely source of the E. coli outbreak. Taylor Farms in California recalled onions potentially linked to the outbreak.
RELATED: E.coli cases linked to McDonald's climbs to 104
Colorado reported at least 30 cases; Montana reported 19; Nebraska, 13; and New Mexico, 10. The illnesses were reported between Sept. 12 and Oct. 21.
At least 104 people got sick and 34 were hospitalized, according to federal health officials. One person died in Colorado and four people developed a potentially life-threatening kidney disease complication.
The U.S. Food and Drug Administration said there was no ongoing food safety concern related to the outbreak at McDonald’s restaurants. But the outbreak still hurt the company's sales.
Quarter Pounders were removed from menus in several states in the early days of the outbreak. McDonald’s identified an alternate supplier for the 900 restaurants that temporarily stopped serving the burgers with onions.
Earlier this month, McDonald's resumed selling Quarter Pounders with slivered onions nationwide.